2020
Assistance and Service On-Site Promotion
With the guiding notion that Aesop as a business are investing in customer service and support much more deeply than in the past, the product team looked into a design solution that speaks to this in the hierarchy of the site information and design.
Project available upon request
2019 - 2020
Navigation & Customer Journey Research
Understand how our users navigate the Aesop site is critical to understand how we might better service them at different stages of the journey. As such we need to investigate how users journey’s differ from device to device as well as the impacts of customers in various locations, geo specific idiosyncrasies are ever present on our site.
Project available upon request
2019
Sustainability & Aesop
Working with the sustainability team I developed a series of workshops to discover user impacts and expectations of Aesop’s digital presence. We covered a wide variety of topics and challenges from onsite messaging to packaging of our delivery systems.
Project available upon request
